• Establishing contact with tourist guide associations, individuals, tourism training institutes throughout the world and to reinforcing their professional ties
• Representing professional tourist guides internationally and to promoting and protecting their interests
• Enhancing the image of the profession and promoting the use of area specific local tourist guides in all regions
• Promoting a universal code of ethics and skills
• Raising, encouraging and establishing the highest standards of professionalism
• Developing international training, and improving the quality of guiding through education and training
• Facilitating the exchange of information between members